An emotional health and wellbeing service for young people living in Heywood, Middleton and Rochdale
Between 2015 and 2017, Innovation Unit worked with Rochdale Borough CCG to help them develop a new collaborative way of commissioning children’s services. In collaboration with Pennine Care, MIND and Link for Life we commissioned an integrated community based service for children and young people’s emotional health and wellbeing.
The service is called #Thrive and is a single point of access for all children and young people in Rochdale with its own hub space where young people and parents can hang out in a cafe environment, find information and meet others. The service focuses on the user's aspirations. It offers a combination of counselling, wellbeing groups, social prescribing, and physical activities. It has a presence all over the community including schools, children’s centres, GP surgeries and youth clubs.
Innovation Unit helped design the service and facilitated various workshops with commissioners, managers and providers to help the team work under a co-design framework.
MY ROLE - Throughout the process I designed, developed and delivered various co-design workshops with users and stakeholders. I designed materials for workshops as well as other design outputs. I also filmed the co-design process together with young people.
1. Co-design with young people
We conducted various workshops with young people to develop the concept of the service and its design. Elements included:
Defining the brand and name of the service
Designing user journey maps
Developing an engaging service promise and comms strategy
Curating the #Thrive hub space
2. Prototyping workshops + coaching
We conducted a couple of workshops with commissioners and the staff to learn about prototyping. This included a playful activity to help the team think about how to design the right support for each young person in a holistic and tailored way.
We used a cake metaphor to help the team understand the concept of working together i.e. using the right recipe can enable the best support for each young person. The ingredients of the recipe are based on the 5 ways to well being model. Each recipe was tailored to each individual’s needs and aspirations.
3. Learning and reflection
We conducted a workshop with the commissioners and the team to reflect on how the journey of co-delivery has been and develop a plan about how they can continue to work in a co-design way in the future.
We wanted to support the team to continue to test, reflect and learn about the service. To do it I designed a prototype ‘Co-design wall’ which contains different co-design tools so people can use it as they want. We tested the prototype with the team and were commissioned to develop the final product.