Healthy High Streets
Finding ideas from the high street to make healthy eating easier for children and families
Healthy High Streets has been a partnership programme bringing together Healthy London Partnership, Public Health England, Guy’s and St Thomas’ Charity, Battersea Power Station Foundation with Hyde Foundation, and Haringey, Lambeth and Southwark Councils, around a shared aim to tackle childhood obesity. Innovation Unit were selected to deliver the programme, to bring expertise in challenge prizes and methods for incentivising and supporting unusual partners to collaborate to solve problems and develop solutions. Read more about the project here and you can read our final report here.
MY ROLE - I lead on work in Lambeth as part of the Healthy High Streets project, as well as managing work elements in Haringey and Southwark. Throughout the process, I directed the design and film process, engaged businesses and community members including young people and families, managed the relationship with the key partners and stakeholders.
1. Engage businesses and the community
We used a range of approaches to engage local businesses and residents, with the aim of gathering insights about local experiences of both running businesses and making food choices on the high street and spreading the word about the challenge and the opportunity to send in ideas.
2. Inspire new ideas
We held an ideas event in each high street for residents and businesses to find out more about the challenge, learn what people thought of the food on their high street, get inspired by examples of ideas that have worked elsewhere and develop their idea with support from our team.
3. Test ideas
After the ideas event, our judges selected winners in each location. In Lambeth, the winner was David from Oasis Children's Play. Oasis Play’s idea was focused on youth led customer engagement with businesses. It involved developing a tasty, healthy, and attractive menu for children and young people at a local cafe; engaging other food businesses on the high street to offer healthier food menus; and promoting the healthier menus amongst other local children, young people and parents.
I supported the team to test their ideas by working closely with David and also meeting with his team, the young volunteers and the manager and staff at Leila’s Cafe. This support and advice included planning, facilitating, coaching, and evaluating the ideas.